About Paradigm Seals™
who we are
Paradigm Seals™ is a family-owned manufacturer dedicated to delivering reliable mechanical seal solutions. We believe in building lasting partnerships by listening to our customers’ needs and combining that insight with innovative design, industry expertise, and a commitment to quality.
Our Mission
At Paradigm Seals™, our mission is to deliver reliable, cost-effective solutions by listening closely to our customers’ needs and building true partnerships that drive mutual success.
Our vision
to set the standard as a family-owned, Made in the USA company that puts people first—empowering employees, serving customers with integrity, and building partnerships that feel like family.
Innovation Rooted in Experience
Founded on a century of industry expertise, Paradigm Seals™ was created to address two of the pump industry’s biggest challenges: complicated, costly seal installation and the growing difficulty of connecting with customers.
By simplifying installation and introducing innovations that define The Paradigm Advantage, we’ve set a new standard for performance, reliability, and ease of use.
As the world has changed, internet and digital communication have become essential to staying connected. Tighter security, restricted access, and smaller workforces have made traditional sales approaches less effective. Our strategy is to meet customers where they are—through online platforms and smartphone tools that make it easier to get information, support, and solutions.
Meet the Team
The People Behind the Innovation
As a family-owned business, we put people first — from our employees to our customers. That’s why every seal we design reflects our core values: integrity, innovation, and reliability.
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Paradigm Seals: Driving Growth Through Vision and Connection
Lisa M Gunshore, Chief Marketing Officer of Paradigm Seals™, brings over two decades of expertise in marketing strategy, brand development, and customer engagement. Throughout her career, she has worked across industries to craft campaigns that not only generate results but also build lasting relationships between companies and their customers.
Lisa’s background spans digital marketing, strategic communications, and business development, with a track record of helping both emerging ventures and established organizations expand their reach. Her work integrates creative vision with data-driven strategy, ensuring that every initiative aligns with long-term growth and client success.
At Paradigm, Lisa leads the company’s marketing and communications strategy, championing the same philosophy that defines the brand: a business only thrives when it places its customers at the center. She is dedicated to amplifying Paradigm’s reputation for quality, innovation, and service—positioning the company as a trusted global partner in sealing solutions.
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Paradigm Seals: A Legacy of Expertise and Innovation
Keith Toal, as the founder of Paradigm Seals™, Keith brings more than 50 years of experience in the mechanical sealing industry. His career began at John Crane, where he progressed from design draftsman into leadership roles spanning design, customer service, quality control, sales, service, and training. During that time, Keith developed a rare, end-to-end understanding of both sealing technology and the real-world challenges faced by customers in the field.
In 2000, Keith founded Gold Seals, Inc., where he built a strong reputation for quality, reliability, and customer-focused solutions. He later continued his career at A.W. Chesterton Company, further expanding his expertise in engineered sealing solutions and reliability-driven design.
Across every chapter of his career, one principle has remained constant: a business only succeeds when it puts its customers first.
That philosophy is the foundation of Paradigm Seals™. Under Keith’s leadership, the company introduced the Paradigm i-Seal—a cost-effective, high-quality cartridge seal designed to simplify installation, reduce downtime, and eliminate unnecessary complexity. Built on decades of experience and driven by customer input, Paradigm Seals delivers practical, reliable, cost effective sealing solutions that customers can trust.
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Paradigm Seals: Decades of Experience. Proven in the Field.
With over 40 years of experience in the rotating equipment and mechanical sealing industries, Stan brings deep technical knowledge, field-proven expertise, and practical, engineering-minded problem-solving to Paradigm Seals and its customers.
Stan’s background in structured design and systems-level thinking began with a degree in Architecture and was strengthened through decades of industry certifications, extensive in-plant and offsite training, and certification as a Water & Wastewater Trainer for the State of Colorado.
Throughout his career, Stan has worked closely with end users, OEMs, and maintenance teams to troubleshoot and improve pumping and sealing systems across demanding applications, including water and wastewater, power generation, food and beverage, mining, and ore processing. His focus has consistently been on solutions that improve reliability, simplify installation and maintenance, and reduce downtime.
Stan’s expertise was shaped early at John Crane Inc. and later refined at A.W. Chesterton Co., where innovation, reliability, and customer support were central. He has also owned and operated a seal manufacturing business, giving him firsthand insight into design, manufacturing, quality control, and real-world performance.
Today, as Co-Owner of Paradigm Seals, Stan applies decades of hands-on experience to deliver reliable, simplified sealing solutions that help customers avoid common failure points and achieve long-term performance.
Partnership Built on Trust
We’re more than a seal manufacturer — we’re your partner in keeping pumps running reliably. Whether you need standard, specialty, or custom solutions, Paradigm Seals™ is here to help.